Abstract
One of the main driving forces of the modern economy is entrepreneurship. Entrepreneurial activity plays a crucial role not only in ensuring economic development but also in increasing employment and promoting the dissemination of innovations. In developing countries like Azerbaijan, small and medium-sized enterprises (SMEs) play a crucial role in diversifying the economy, creating employment opportunities, and promoting regional development. The successful operation of these entities directly depends on the proper organization of the financial management process. This article aims to analyze the role of financial management and ways to reduce financial risks for the sustainable development of entrepreneurial entities in the current economic context. The study employs a qualitative and analytical approach to examine financial management and risk mitigation in entrepreneurial entities in Azerbaijan. The author synthesised the findings from the literature review, document analysis, and case illustrations to propose actionable recommendations for enhancing financial management and risk mitigation among SMEs in Azerbaijan. The study’s results indicate that, despite significant government support, Azerbaijani SMEs continue to face persistent challenges, including limited access to financing, high credit costs, low financial literacy, underdeveloped risk management practices, and incomplete digitalisation. Azerbaijan’s experience demonstrates that combining state-backed initiatives, financial institution support, modern financial instruments, and digital technologies can significantly strengthen the resilience and efficiency of entrepreneurial entities. In particular, measures such as improving financial literacy, adopting international accounting standards, enhancing risk management systems, and accelerating digital transformation are crucial for the sustainable development of SMEs. The results of this study offer a deeper understanding of how governments can promote the development of small and medium-sized enterprises by enhancing their access to financial services.